Winter 2017 STAY WILD Campaign

Background

Stay Wild, as much a movement as it is a campaign, is a rallying cry for thrill-seeking skiers, nature-starved urbanites and conservation-minded locals. It is born out of the idea that Jackson Hole is the most unique mountain town there is, surrounded by public lands and open spaces that harbor the most abundant wildlife and recreational access to wild lands. It is a celebration of Jackson Hole’s beauty, ruggedness and commitment to conservation and the people and places that make Jackson Hole, Jackson Hole.

The campaign consists of a national print and digital buy, ambassador program, painted wall murals and an experiential Super Bowl installation. Targeted at the Experience Chaser, the campaign speaks to families, professionals and baby boomers alike. These individuals are seeking unique and authentic experiences, outdoor adventure and want to experience a destination like a local.

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