To effectively spend lodging tax funds to promote travel and tourism to Teton County in a manner that is consistent with the shared values of our community.  Our actions will reflect stewardship of our natural resources, highlight our outstanding assets and amenities and strive toward sustainability.

As a world leader in responsible tourism, the JHTTB is dedicated to developing a healthy and vibrant fall, winter and spring economy that preserves our natural capital and enhances the well being of our community.